creating and maintaining columns on wechat official accounts is an effective way to share professional knowledge, opinions and stories. the following are the detailed steps on how to create columns on wechat official accounts. step 1, log in to wechat public platform use your wechat account to log in to the wechat public platform to manage the backend, and select the official account you want to create columns. step 2, navigate to content management in the official account management backend, click the content management options in the menu bar on the left, step 3, create a new column below the content management area, find the column options...